One platform for B2B, B2C, and global compliance with zero IT lift

Synthesia moved from initial demo to signed contract to full implementation in under 90 days. What stood out most was the simplicity of the setup. A single accountant on Jeff’s team implemented the entire platform, connecting Anrok to NetSuite and Stripe using out-of-the-box integrations. No IT or engineering resources or custom code was needed. 

“One accountant on the team implemented Anrok, got it plugged into NetSuite and Stripe, and set up all the codes in the platform,” Jeff says. “No IT involvement. We were very happy with the ease of the implementation.”

This was a critical advantage for Synthesia, where IT resources are limited and the finance team needed to move fast without creating dependencies on other departments. The out-of-the-box Stripe integration, in particular, was a significant win. Synthesia's legacy provider had struggled with B2C transaction volume, and Anrok eliminated that pain point entirely.

Once live, the difference was immediate. Anrok delivered a single, consolidated view of Synthesia's global tax exposure across both B2B and B2C transactions. Anrok flagged jurisdictions where Synthesia had reached compliance thresholds and surfaced early warnings about upcoming obligations, helping the team register proactively in new geographies.

“It was nice to have that consolidated view,” Jeff notes. “Before, we were running two parallel systems. Having everything in one platform gave us a great warning about geos where we're getting close and should think about registering.”

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Global compliance without the reconciliation burden

The impact of switching to Anrok was immediate. Monthly time spent on sales tax and VAT compliance dropped to roughly four hours: validating figures, running reconciliations, and signing off on accounts before letting Anrok's automated filings handle the rest. Engineering was completely freed from integration maintenance.

“Having that known contact at Anrok who can support us on any issues or questions, even over Slack, was a huge improvement from our legacy provider where we didn't really know who our support person was,” Jeff says. “That direct, real-time contact has been a big win for us.”

The benefits have continued to compound as Synthesia expands. Where the legacy provider struggled with certain Canadian provinces and couldn't support Asia-Pacific jurisdictions, Anrok has been there from day one. Jeff says the team no longer worries about whether the platform will keep up with their growing global footprint.

For other AI companies considering Anrok, Jeff has clear advice: “I think other AI companies will enjoy Anrok’s quick time to value, the ease of integration, no-code setup, and the ability to handle digital-first products. That mindset helps simplify the product and make the user interface friendly for tech-forward companies. And of course, the coverage around the world is a big win.”