Modern automation built for digital companies

After evaluating Avalara, TaxJar, and Numeral, the company chose Anrok for its comprehensive integrations and modern approach to tax compliance.

Anrok stood out with its broad integration capabilities—supporting both their Bill.com setup and later Stripe transition, plus Rippling for physical nexus monitoring. This was critical as competitors like Numeral only supported Stripe.

“The implementation was painless,” recalls the finance lead. “Everything was set up with just a few email exchanges and button clicks in Stripe,” says the finance lead. “Things just worked right out of the box, which is exactly what you want when you're in the middle of raising a Series B.”

The company also valued Anrok's responsive support, especially compared to another provider whose support team had been dismantled after a recent acquisition. And a strong recommendation from a former colleague who had used Anrok during M&A due diligence provided additional confidence.

Six-figure savings with minimal effort

With Anrok, the company avoided hiring a dedicated tax accountant—saving tens of thousands to six figures annually—while spending less than an hour per month on sales tax compliance.

“If I had to do this myself, we'd probably have to hire a tax accountant. That would be tens of thousands if not six figures annually,” the finance lead explains. “Now I just monitor whenever we bill a new invoice to check if there's liability.”

The initial assessment revealed no immediate liabilities despite million-dollar invoices in Colorado's complex jurisdictions. Anrok's precision in determining taxability for their mix of SaaS and professional services provided clarity they couldn't achieve manually.

As they expand, Anrok automatically flags new obligations—even helping them navigate international complexity when an Indian customer came on board, determining they were below the threshold for liability.

“I want to think about sales tax as little as possible. Anrok allows me to do exactly that—when we bill a new customer in a new state, it automatically gets flagged and we can register from there.”

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