Brilliant Worldwide, Inc. operates a global commerce platform serving customers across all 50 US states and nearly every country worldwide. The company needed a sales tax solution built for international scale—one that wouldn't slow down growth or demand additional finance headcount.
When your legacy platform becomes a barrier to growth
As Brilliant expanded globally, the company found itself managing sales tax compliance across an increasingly complex footprint. Their existing solution, Avalara, was creating more problems than it solved, and those problems were compounding as the business grew.
“We were dealing with a buggy Stripe integration that would break without warning,” says Eli Ross, COO at Brilliant. “On top of that, Avalara's international reporting required us to manually fill out and upload reports to a separate website. For a company operating at our scale, it just wasn't sustainable.”Â
The operational challenges were significant. The engineering team spent several hours each month troubleshooting integration issues and data flow problems. A split system architecture (one for US, another for international) created inefficiency and increased risk. Canadian compliance was particularly painful and required manual wire transfers.Â
Beyond the time drain, the reliability issues created uncertainty. When integration problems arose, Brilliant couldn't be confident their sales tax data was accurate or complete.
“Our previous solution required manual uploads for international reporting and had integration issues,” Eli explains. “We needed something that could handle both US and global sales tax in one place without growing our team.”
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